SEO is a process designed to ensure that your web site ranks as highly as possible in the major search engines. To build their index of web sites, the search engines use small programs (called spiders or bots) to automatically scan the web and index each web page that they find. The search engines then use a complex set of rules to priorities these sites based on relevance to the search terms or phrases entered by visitors when they perform a search.

Search Engine Optimization aims to make it as easy as possible for the search engines to index your web site and to ensure that your site is associated with the right keywords, terms or phrases. There are a number of on-site and off-site processes that we undertake to ensure that your site will rank as highly as possible for the keywords you have chosen.

Search engines such as Google, MSN and Yahoo provide a way for Internet users to find what they want from the hundreds of millions of web pages that make up the World Wide Web. Of the 300 million or so Internet users from around the world, 80% use search engines to find what they are looking for. Search Engine Marketing, or SEM, is all about getting as many of these Internet users to your site as possible.

You can attract people to your site by either ranking highly in the organic/natural search results (search engine optimisation) or by paying to advertise on the side of the search results pages (pay-per-click advertising).